Melinda Chapman

What's at Steak


Environmental sustainability and conscious consumerism were the main focus behind this two part project which aims to inform and encourage small changes to current behavior in order to combat and reduce global warming. More specifically, to shed light on the impacts of beef and dairy consumption and to bring personal responsibility to individuals and provide a way for small change to occur by making the easy thing to do the right thing to do.
Graphic Designer and Graphite illustrator - loves challenging the norm whilst keeping things simplistic yet functional with a love for branding and identity
Bachelor of Design (Hons) Visual Communication
Photographic visual representation of how much beef 1 person eats in a year on average.
Environmental sustainable/concious consumer inspired products - website