Adjust seeks to create awareness of the overload of negative phrases said to women and girls. The build up of this language can diminish their confidence, causing them not to take or go for as many opportunities in life. Through Adjust I wanted to demonstrate how the cycle is never ending. The web campaign and videos highlight the effects and provide the necessary information to break the cycle.
When growing up in such a visual world surrounded by beautiful stories and artwork, design was an obvious choice to pursue. I believe the truth in stories are what make them so extraordinary, and this is central to how I design. My curiosity and passion for adventure drive my creativity.