Dear Driver is a fun, lighthearted road safety campaign for equine road users. The campaign consists of a two part strategy: fast-consumable, humorous, and impactful animated gifs disseminated through social media, and a website that acts as a campaign base and resource. Dear Driver educates unfamiliar tourist and urban-dwelling motorists on appropriate behaviour around equine road users and encourages compassion for horses and riders on the road.
I am an empathetic visual communicator with a passion for designing for social good. I use storytelling to explore creative ideas which enables me to produce meaningful work. My two greatest loves in life are design and animals, and the final project of my degree has finally seen them meet!