There is cause for a real change in the way we think about transportation options within our beautiful cities. For every 1km driven by car the cost to society is currently 17 cents, compared to the 18 cents gained by society if a bike was to travel the same distance. Roller is a response that might allow a local council to make user centred, data driven decisions about cycle infrastructure, in order to help Wellington become a true multi-modal city.
I am a designer, however making ‘stuff’ look pretty is my weakness. As an experience designer, I like to tackle tricky problems. Problems that can only be solved by empathetic, user centred and well crafted design responses.