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Gretchen McAleer

Watch Me

Information

WatchMe is an educational tool that aims to influence the knowledge, attitude and behaviour of parents supervising children in aquatic environments. It takes the shape of a campaign within public pools using the touch-points of app, print media and spatial type. The app brings the parent and child together to create a moment, enhancing their connection to an aquatic environment, their responsibility as a supervisor, and the safety of their child.
I am a visual communication designer, a creative problem solver and a design thinker. I love working in the fields of experience, service and editorial design. Human centred design is a passion of mine as I enjoy working with people, and creating systems to improve the wellbeing of people.
Bachelor of Design (Hons) Visual Communication
Watch Me Campaign
Child interacting with the 'create' component of the Watch Me app. Here you can see her writing her message for supervisors.
Watch Me poster. It is this weeks message for supervisors, designed by a child through using the app.
Explore, Learn and Create components aim to enhance the knowledge, attitude and behaviour of parents supervising children around water.
Spatial typography of the weekly message for supervisors, as part of the Watch Me Campaign.

Location