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Georgia Evans

Dear Driver

Information

Dear Driver is a fun, lighthearted road safety campaign for equine road users. The campaign consists of a two part strategy: fast-consumable, humorous, and impactful animated gifs disseminated through social media, and a website that acts as a campaign base and resource. Dear Driver educates unfamiliar tourist and urban-dwelling motorists on appropriate behaviour around equine road users and encourages compassion for horses and riders on the road.
I am an empathetic visual communicator with a passion for designing for social good. I use storytelling to explore creative ideas which enables me to produce meaningful work. My two greatest loves in life are design and animals, and the final project of my degree has finally seen them meet!
Bachelor of Design (Hons) Visual Communication
Dear Driver provides engaging educational material to reduce the likelihood of road accidents involving motorists and equine road users.
This is a screenshot from a campaign gif that uses the communication strategy of making the scenario look high-risk to the human.
This is a screenshot from a campaign gif that uses the communication strategy of making the horse appear vulnerable.
This is a screenshot from a campaign gif that uses the communication strategy of metaphorically showing how volatile the horse is.
This is the main page of the campaign website.

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