30/20 proposes a behavioural change for New Zealand women who currently enjoy spending excessive time in the sun. Glorifying shade, 30/20 aims to promote sun safe behaviours and attitudes. The over arching campaign creates awareness, the umbrella product creates action, and they app creates habit.
Claudia is a vibrant creative designer with a particular interest in graphics, editorial and experience design. Currently a Capital Magazine intern, Claudia hopes to pursue a career in the magazine industry or head down the path of advertising.