Lucy explores the relationship between autonomous vehicles and humans through the lens of an autonomous vehicle service. Lucy eases peoples fears and anxieties about using autonomous vehicles. This is achieved by providing users with a transformational customer experience that gives people a sense of control over their autonomous vehicle journey.
I thrive on applying the design process to any situation, turning complex problems into common sense solutions. I believe by putting the user at the centre of the design process, innovative and creative solutions can be created. I am passionate about using design to enhance all levels of user experience on the screen and in the physical world.