The fashion industry is one of the most wasteful industries in the world. Rather than contributing to this, I’ve created a tool that allows users to realise that consumption choices can affect themselves and others that work in this trade. Fashion Empire shows the processes involved in creating fashion and inspires them to care for the issues tangled up it. It is only when they care, that changes can be made, like it so desperately needs to.
My four years at Massey University has enabled me to design interactive tools that inspire change. My work encourages users to understand their consumption choices in the fashion world and proposes a positive behavioural change that affects not only themselves, but others working in the industry.